We're all taught that emotional intelligence is critical to success in any career. But in a handful of key positions in high-growth industries, it's more important now than ever before to get inside the hearts and minds of the people you are leading, engaging, or cultivating for business.
What's going on? We are living in a social impact culture where work, life, community, and wellness have converged. This means everything is on peoples' minds, everywhere, all the time. Whomever it is you're trying to influence, the chances are good you'll need to adjust your approach to motivate and inspire the behavior you want.
Much like a personality test for commercial decision-making, a "Social Impact Culture Type" diagnostic gives you quick insights into how your target audiences are making decisions about whether and how to engage with you and your business.
This matters especially if your job is:
1. C-level and human resources
You're responsible for attracting and retaining talent.
C-level executives and human resources leaders know it's critical to get the right people--and keep them. The success of your employee engagement programs, especially programs related to wellness and community, depend on how well those programs reflect the Social Impact Culture Type of your workforce. It's also critical that you celebrate success in a way that resonates with the predominant Social Impact Culture Type of your talent base.
2. Marketing and client development
You need to unlock insights about customers.
It's getting harder to differentiate your products and services from competitors, especially for high-growth sectors such as financial services, wealth management, and consumer goods. A data-driven understanding of customers' Social Impact Culture Type can give you an edge in getting new business and retaining loyal customers for many years and across generations.
3. Foundation executive
Your role is to increase the impact of your philanthropy programs.
Corporate foundations, nonprofits, family foundations, and community foundations are all in the business of making a difference. How are you communicating your impact in a way that truly resonates with the contemporary philanthropic mindset? No longer is "doing good" a function of simply writing checks to charities. Today's social impact footprint now spans a wide range of "prosocial" behaviors that your stakeholders expect will not only make a difference in the community, but also add meaning to their own lives. Social Impact Culture Type is a determining factor in how well your stakeholders will align and engage with your initiatives.
4. Healthcare marketing
Your priority is to increase consumer engagement to improve health outcomes and reduce costs.
In today's social impact culture, health and wellness are intertwined with a consumer's community experience. Research continues to show links between volunteering, for example, and lower blood pressure, as well as the health benefits of regular social impact activities ranging from giving to charity, serving on boards, to purchasing products that support a cause. What this means for healthcare is that consumer experience strategies must take social impact behaviors into consideration. Social Impact Culture Type provides an instant window into new data that can influence health outcomes and costs.
Let's guess your type!
Use Embolden's free tool to get a quick read on your type. (Only the full diagnostic can tell you for sure!)
Embolden’s research has revealed that each person--regardless of what hats that person wears--leans toward one of the three Social Impact Personality Types: Investor, Activator, or Connector. One of the best ways to get inside the minds of your stakeholders is to first get in touch with your own Social Impact Culture Type. Then, you will be better equipped to appreciate the perspectives of your audiences and in turn develop more tailored, effective strategies to engage and build loyalty with the people you care about.