They're back

This photo popped up as a 10-year memory from Shutterfly. Part of me loves it when old photos appear in my in box. The other part of me gets lightheaded at the thought of just how quickly they go from toddlers to teens.

Of course, an emotional reaction is exactly what Shutterfly wants when it sends me these memory emails. Emotional loyalty to brands is becoming increasingly important in today's marketplace, where work, life, community, and wellness have converged in the consumer mindset. The demand for emotional connection is also what's driving the revived popularity of birthday cards among Millennials, according to an article I shared today on LinkedIn.

It's today's social impact culture in action, once again!