Taylor Sparks

Taylor Sparks is a seasoned marketing professional who is the artistic talent behind Embolden’s design work for its community foundation clients.

Taylor is founder of TayDay Creative, a Dallas-based design agency specializing in branding, web design, and content creation for small businesses. Taylor's journey began at Texas A&M University, where she earned a Bachelor’s of Science in Visualization, specializing in graphic design, along with a minor in Business Administration. This unique combination of skills laid the foundation for her to merge creativity with strategic business insights.

Taylor's career took off with hands-on experience in graphic design and marketing roles, where she quickly developed a reputation for driving results. With over 8 years of experience as a senior-level marketing leader, Taylor was a key contributor in accelerating sales growth by over 1,400% at her prior company Avara over the course of three years. By implementing email/SMS marketing, paid media, influencer, PR, and social media strategies, her efforts contributed to Avara securing a spot on the Forbes Inc. 500 list of fastest-growing companies. As Marketing Director, she managed a large-scale team, collaborated with cross-functional teams, managed outside agencies, and established strategic partnerships that significantly expanded brand reach.

Her true passion? Good design in all its forms! She has seen firsthand how crucial first impressions are and how they reflect a brand’s elevation. Thus, in 2024, she founded TayDay Creative, an affordable design agency specifically built to cater to small businesses! Taylor now dedicates her skills to helping other businesses elevate their brand presence and image. From executing successful product launches in new cities to managing large-scale creative projects, Taylor brings her expertise and passion for marketing to each client project.