Key messages to inspire charitable giving

September content just dropped to our 150+ community foundation clients who subscribe to our copy-and-paste newsletter packages designed to engage professional advisors, nonprofits, donors, and fund holders.

In this month’s material, we took to heart our clients’ suggestions that more messaging is needed to encourage individuals and families to give to charity. Indeed, the news about charitable giving’s decline in 2022 is everywhere.

The cut-and-paste messages in this month’s content are designed to encourage charitable giving in general—unrelated to any specific cause. Indeed, if people are not interested in giving in the first place, it won’t matter what the needs are within the nonprofit organizations that rely on donors’ dollars to carry out their missions.

Philanthropy means “love of humanity”—and, according to at least one dictionary, “philanthropy” refers to “acts that benefit both the giver and the receiver.” This is surprising to some people who have been taught “it’s better to give than to receive.” Somehow we have popularized the idea that giving should “hurt.” But that is not what the research says. For example, research on the connection between volunteering and hypertension revealed that four hours of volunteering a week reduced the risk of high blood pressure–by 40%--in adults over 50.  And doing good and being grateful help you sleep better at night! People who give to others do better at their jobs, too.

As the season of giving approaches, we know our community foundation clients want to keep the big picture in mind as they prepare marketing assets and materials to engage their key audiences. Embolden is here to make that as easy as possible.