2014 Donor Experience Study

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Screen Shot 2017-10-27 at 2.27.49 PM.png

2014 Donor Experience Study

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The 2014 Donor Experience Study is an independent research initiative designed to help philanthropy learn more about the characteristics of a positive online donor experience and the return on investment it can bring to a philanthropic institution’s mission. 

Philanthropic institutions need to build emotional loyalty with donors and the next generation. Community foundations have a tremendous opportunity to inspire families to recognize the good they are already doing, show them ways they can craft financial and estate plans to carry out their giving priorities, and offer services, giving instruments, and tools that continue to inspire and motivate them and their families to make philanthropy a part of their lives.

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